The idea comes first, then you hone that until you get all the wrinkles out. It is only after that, you can start perfecting the craftsmanship. A tweak here and a tightening of the details there. It takes a while just like learning how to paint. You can’t hope to get a masterpiece out on your first try. With products, you need to send it out into the world, listen to the feedback, refine it and go again, until everyone’s experience of it is the same. So that’s what we did! We took on our customers’ feedback – good and bad - and used it to develop the range by adding new features.